Video testimonial60-second clip: before, during, after
$2.3M
in closed business within 60 days
Armando Novelo · Mortgage lender
NLP Sales Training & Hypnotic Selling
Stop losing deals you should have won.
I teach salespeople how buyers actually decide, so you know what to say in the moment… no script required.
Free · 3 minutes · Instant results
Your hero photoMike on stage or mid-coaching, looking at camera. Hi-res, natural light.
20+years in sales training
10,000+hours of live training
5countries taught
NLPMaster Practitioner
"I need to think about it."
"It's too expensive."
"We're going with someone else."
"Just send me some info."
Sound familiar? I fix that.
Results
Real people. Real numbers.
Same market, same leads, same offer. What changed was how they talked to buyers.
Video testimonial60-second clip: before, during, after
3 → 14
transactions a year after coaching
Rachel Adriano · Real estate agent
Video testimonial60-second clip: before, during, after
47 sales
and $22K+ in a single month, after starting as the lowest performer
Megan Cullion · Sales rep
"He is not teaching canned scripts or sales gimmicks. He helps people understand how communication and human behavior really work."
Why scripts stop working
Every script was written by someone else, for a different client, in a different moment.
Most sales training misses how people make buying decisions on a personal level. I teach you to read the person in front of you and generate the right words on the spot, using rapport, meta-programs and language patterns from NLP.
Who I train
Built for people who close.
PhotoAgent with clients at a listing
Real estate agents
Win the listing appointment and turn open-house visitors into clients.
NLP for real estate →PhotoLoan officer across the desk
Loan officers
Stop losing borrowers to a lower rate down the street.
NLP for lenders →PhotoFounder on a sales call
High-ticket founders
Close your own offer without sounding like a salesperson.
NLP for founders →How it works
3 steps. No memorizing.
Step 1
Find the leak
Take the free score and see exactly where your conversations lose buyers.
Step 2
Learn the pattern
One technique at a time, practiced live until it feels like your own words.
Step 3
Use it today
Take it straight into your next call, appointment or presentation.
Free assessment
Are you losing deals you should be winning?
Answer 15 questions and get your Sales Influence Score with a plan to improve 3 areas.
- Rapport: how fast buyers trust you
- Objections: what you say when they push back
- Closing: whether buyers feel safe saying yes
Takes 3 minutes. Free. Results on screen right away.
Your Sales Influence Score
68 / 100
Example result
Free tools
Try the method right now.
AI tools built on the same techniques I teach live. Free to use.
Objections
LevelShift AI
Type in any objection and learn the pattern that turns it around.
Open LevelShift →Mindset
Reframe NOW
Walk through the steps to flip a belief that is holding you back.
Open Reframe NOW →Leads
Lead Reality AI
See a lead's real motivation, what is in the way, and your next move.
Open Lead Reality →Why They Say Yes
Mike de Hoyos
The book
Why They Say Yes
The full method in one place: how buyers decide, why they hesitate, and the language that helps them say yes with confidence.
Get early accessQuestions
NLP sales, answered.
What is NLP sales training?
NLP sales training teaches you how a buyer takes in information and makes decisions, then shows you how to match your language, pace and presentation to that buyer. I teach it as a live skill, so you create the right words in the moment instead of reading a script.
What is hypnotic selling?
Hypnotic selling uses language patterns that speak to how people decide below conscious thought: rapport, pacing and leading, presuppositions and future pacing. Used with integrity, it helps a buyer feel safe enough to make a decision they already want to make.
Is NLP manipulation?
Any skill can be misused. The way I teach it, NLP is about understanding the person in front of you well enough that they feel heard. If the product is wrong for them, no technique fixes that, and it shouldn't.
How do you handle "I need to think about it"?
That objection usually means the buyer doesn't feel safe enough to decide yet. Asking "what do you need to think about?" just invites another vague answer. Reestablish rapport, bring them back to why they started, connect cause and effect, then offer a clear choice.
Who is Mike de Hoyos?
I'm an NLP sales trainer with more than 20 years and 10,000 hours of live training across the U.S., Canada, Italy, Russia and Australia. I'm an NLP Master Practitioner, former Vice President of Training at Century 21 Americana, co-instructor at the Academy of Influence and author of Why They Say Yes.
Do you speak at events?
Yes. I keynote and run workshops for real estate, mortgage and sales teams, with rooms of 150 to 200 people in 2026. Every talk leaves the audience with 1 or 2 techniques they can use that day.
Your next buyer is already deciding.
Find out what they hear when you talk.